In an innovative move which taps into the rapidly evolving media landscape, three popular golf content creators have been invited to play the next two of 10 events on The International Series and the Asian Tour calendar: the Black Mountain Championship and International Series Thailand.
LIV Golf League’s Crushers GC player Paul Casey has already been confirmed for the double header in Thailand alongside The International Series Rankings leader John Catlin and nearest challenger Ben Campbell, with more stars to be announced in the near future.
And now three other notable names in the modern-day golf world will be set to test themselves alongside the cream of the Asian Tour while also shining the spotlight on the experience of playing an elevated Asian Tour event.
Luke Kwon, the popular Korean-born influencer with over 290,000 YouTube subscribers and 240,000 Instagram followers, will line up at the Black Mountain Championship, the fifth event on The International Series and 17th event on the Asian Tour, from 17-20 October.
Kwon, a former PGA Tour China champion who also played on PGA Tour Latinoamerica, won this season’s inaugural Creator Classic, the tournament for content creators which took place on the sidelines of the PGA Tour’s season-ending TOUR Championship.
New Zealander Tae-Wook Koh, better known to millions of online golf fans as Taco Golf, is also in the field at Black Mountain Golf Club. Koh, who has well over a quarter of a million followers and subscribers across his channels, previously played on the PGA Tour of Australasia and was New Zealand PGA Champion in 2021.
Canada’s Mac Boucher, a former professional turned influencer well known for his incredible ball control and trick-shot routines which include perfect left-handed tee shots with a right-handed driver upside down, received an invite for International Series Thailand at Thai Country Club in Bangkok the following week.
Cho Minn Thant, Commissioner & CEO of the Asian Tour, said: “This approach highlights our innovative approach at Asian Tour in our rapidly evolving world where content consumption is often down to the individual.
“Offering these three talented golfers the chance to experience our elevated events is a way in which we can grow the game and grow our audience while gaining better brand awareness through different mediums including the influencer space."
Rahul Singh, Head of The International Series, said: “The popularity of The International Series is no secret among professional players, with its guaranteed pathway to the LIV Golf League,elevated tournaments at world-class destinations and its quality fields, and it is exciting to be able to lift the curtain on the events for an important audience segment, through the participation of Luke Kwon, Taco Golf and Mac Boucher.”
Kwon said: “We are honoured to have the opportunity to merge content creation with professional golf. Thank you to the Asian Tour and its forward-thinking leadership for initiating this collaboration. We hope to continue growing the game of golf worldwide.”
“We're incredibly excited to film ourselves competing in the Black Mountain Championship. I have fond memories of competing in the Asian region and I am excited to return. Thank you to everyone involved for this opportunity,” added Koh.
Boucher said: “This will be one of the coolest experiences of my golf career, teeing it up alongside some of the world’s best. I cannot thank the Asian Tour and The International Series enough for having me out to Thai Country Club to play International Series Thailand.”
The back-to-back Thai events launch a thrilling six-tournament stretch over eight weeks to decide The International Series, the set of 10 elevated events on the Asian Tour that offer a pathway onto the LIV Golf League.
The International Series is the most prized pathway in golf. It consists of 10 elite tournaments sanctioned by the Asian Tour and offers the year-long Rankings leader promotion to the LIV Golf League
