The International Series has announced an apparel partnership with performance sportswear brand Fenix XCell to supply official clothing for the LIV Golf-backed set of elevated Asian Tour events for the 2025 season.
As the official apparel partner of The International Series, the brand will provide bold and colourful items that are lightweight and breathable. The range of custom-made, private label tee shirts, sweaters and hoodies will be worn by staff, officials and volunteers.
Bespoke products designed for pro-am guests at each tournament will incorporate The International Series and unique branding informed by design elements that signify each territory visited across the annual calendar.
Rahul Singh, Head of The International Series, said: “As The International Series continues to evolve and grow, commitments with trusted partners become more important. Our team will proudly wear The International Series logo on tournament and day-to-day wear, confident and comfortable in superior products designed and produced by Fenix XCell.”
Michael Moir, Managing Director Fenix, said: “The Asian Tour is woven into the history of Fenix XCell as an early supporter of our brand, and confirming our partnership with The International Series, the elevated events on the Asian Tour calendar, is a proud moment for all of us at the company. Just like The International Series, Fenix XCell is growing worldwide, reaching new markets and making a difference in golf.”
The range employs a fabric technology which allows improved air flow and a wrinkle-free, lightweight garment that is cooling and breathable, while high quality stitching and workmanship enable full range of movement, optimal for golf and tournament wear. The clothing also offers UV protection, ideal for outdoor activities and everyday wear.
The brand partners with a worldwide roster of clothing ambassadors including Australian Scott Hend, Italy’s Stefano Mazzoli, and the popular Thai trio of Kiradech Aphibarnrat, Prom Meesawat and Sutheepat Prateeptienchai.
Australian Hend, a 10-time winner on the Asian Tour, said: “I have worn Fenix XCell gear for a number of years now and for me, it is perfect golf wear. Good product, looks great, keeps me cool and comfortable."
Mazzoli, named Asian Tour rookie of the year for the 2024 season, said: “I find the brand to be very comfortable and practical, especially with the temperatures we can get playing golf in Asia. With Fenix XCell, I have found a product that has superior material, a great look and a good fit for me.”
The International Series is the most prized pathway in golf. It consists of 10 elite tournaments sanctioned by the Asian Tour and offers the year-long Rankings leader promotion to the LIV Golf League
